BEADLE CHEVROLET GMC MOBRIDGE
BEADLE SALES FORD/LINCOLN MOBRIDGE
FAULKTON
BEADLE's AUTO
BEADLE FORD & CHRYSLER BOWDLE
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Lexy Tabbert is the Director of Sales and Marketing for Beadle Auto Group in South Dakota, where she leads digital strategy and performance marketing for both new and used vehicle operations across multiple rooftops and OEM brands.
With more than seven years of hands on experience in automotive marketing, Lexy specializes in SEO, paid digital advertising, inventory marketing, analytics, and conversion focused website strategy built for rural and regional markets.
Lexy oversees sales and marketing operations for four dealership rooftops and eight OEM brands, managing strategies that support both immediate lead generation and long term brand trust across Beadle Auto Group.
Her responsibilities include paid digital advertising, automotive SEO, organic social media, inventory merchandising, website strategy, and performance reporting. She also leads service department marketing initiatives where she began her automotive career and fell in love with the industry, bringing operational insight into every marketing decision.
Outside of Beadle Auto Group, Lexy applies her marketing skills to family businesses and personal brands. She supports the growth of her husbands construction business and helps market her fathers walleye guide service on Lake Oahe.
She also creates content for a family fishing brand that documents life on the Missouri River, chasing walleyes with young kids in tow while teaching life lessons, building memories, and proving that big dreams and family life can coexist.
Lexys approach to marketing is rooted in measurable performance, relationship building, and authenticity. She has always been a numbers person and loves digging into data, finding patterns, and turning insights into action.
At the same time, her favorite part of marketing is the people. The relationships she has built across the industry have shaped her leadership style and her belief that trust is the most valuable conversion tool.
One of her proudest professional achievements is being accepted into a national automotive marketing 20 Group, an accountability circle of peers who challenge her, support her, and have become some of her closest friends.
For professional updates, marketing insights, and life in South Dakota, connect with Lexy here:
Lexy Tabbert is the Director of Sales and Marketing for Beadle Auto Group in South Dakota, specializing in automotive digital marketing, SEO, and multi rooftop dealership growth strategy.
She leads paid digital advertising, automotive SEO, inventory marketing, organic social strategy, website conversion improvements, and analytics reporting across multiple dealership locations and OEM brands.
Lexy has more than seven years of hands on automotive marketing experience with a foundation in dealership service operations and customer retention.
She focuses on automotive SEO, local visibility, digital advertising, inventory merchandising strategy, analytics, and practical dealership marketing systems especially for rural and regional markets.
Her work blends data driven strategy with real dealership operations experience. She cares about performance, but she cares just as much about trust, relationships, and serving the community behind the numbers.